Never 2 Strong was established in Palm Springs, California in 2003. For over 20 years, Owner/Operator, Kris Bogdanovs, has helped his clients to achieve their fitness goals--often exceeding their own expectations.

The story of Never 2 Strong began at Gold's Gym in Palm Springs over 20 years ago, when notable names in bodybuilding, like Rachel Mc Lish, used the facility to train. Kris was eager to learn all that he could from former title holders such as Ofer Gabriel, Mr. Israel of 1983, and Jean-Pierre Fux, a Mr. Olympia contender.  Kris developed long-lasting relationships with these men who served as his early mentors in the world of fitness and strength training.

While attending college to earn his degree in kinesiology, Kris worked as a certified personal trainer alongside leading experts in the bodybuilding industry. Over time, Kris amassed an impressive list of clients who recognized Kris's  ability to develop realistic and effective workout programs designed to maximize potential, proving the often complex physical limitations unique to every individual needn't be a roadblock to achieving success. In over 20 years, not one client reported a physical injury as a result.